Theme is one of the most important parts of a site. It’s basically the design and layout of it. For professional photography websites, how it looks and feels is the top priority. Out there, lots of both free and paid themes are available to choose for photographers. However, there is a big question here to those who especially use preset themes: have you updated, yet?
Okay, so, we use two meanings when we say update. That is if you have updated the version and whether you are updated with the trend around professional photography websites these days.
Why should you update?
Updating themes require the site to be unavailable for a moment. Which is why it is most advisable to let it auto-update in the middle of the night when there are fewer people surfing the net. Now, why do you need to regularly update the theme? Surely, for the last couple of weeks to months, it’s been running well. Why now?
Because in the future, visitors will face problems whenever they load your site. WordPress is constantly updating their coding to ensure safety and satisfying Internet experience for their users and visitors. This is means that all other aspects of your sites will require updating. It’s true that sometimes themes and plugins will still work well without having to be updated as soon as possible, but it does not worth the risk. Theme developers will also want to keep themselves competitive, so compatibility is the main motivator here.
Is everyone doing the same thing?
You probably rarely check out professional photography websites of others. Maybe because you don’t see any need too or because you feel competitive. But, it’s actually good to do so, because you never know if someone is using the same theme as yours!
Why do I say this? Because I’ve encountered several photographers using the same theme and now I can’t remember who they were. I got mixed up and finally chose to give up remembering who it was. You will lose your uniqueness and people won’t easily remember you anymore.
We’re not saying that changing theme is an easy feat; you need to change how you order your tabs, pictures, and everything. It takes an effort. That is why we have three tips to make sure that your next theme won’t ever look the same anymore.
Most paid themes are exclusive and not everybody will be using them. Now, you don’t have to compete with those who didn’t buy that theme!
This is the biggest key player in staying different. Some themes only allow one kind of layout to use. Others give you the freedom to change the way it looks, feels, and colors. You will definitely want to use this kind of theme because no matter how many other people that use it, you know that there is little chance for others to look exactly the same as yours.
Change look once in a while
Once you get the customizable theme, change the layout once in a while. It does not have to be a major change. Simple changing the color of font or theme will do. The point is to remain ‘active’ and refreshing the look regularly.